The Aura

Adding charm to London’s nightlife, The Aura is a progressive lounge and bar, offering a premium fine- dine experience amidst a plush ambiance.

The brand conceptualisation was inspired by chakras and human aura, with brand colours depicting energy, nature and luxury.

We worked on creating brand touch-points throughout the interiors and bringing it into the whole brand experience of the consumer.
From Signature Chakra cocktails to curating a special Shisha menu over a period of several months, the experience aims to #AwakenTheAura!
Brand Deliverables- Brand Conceptualisation| Logo Design | Stationery Design | Website Development